To promote your store on ebay you need presence.

The stores that are memorable are the themed ones, the stores that look good, the stores thathave the professional touch.

You may wander why someone else is selling the exact same product as you but they are sellinga lot more of them? There store and their listing, does it look better than yours? Does their ebay store have a theme and a look about it that sais - buy from us, we are professional, we have spent the time on our store so we will spend the time on you and our product is quality.